Immigrant experience Research Paper Example | Topics and Well Written Essays - 1250 words

Immigrant experience - Research Paper Example This â€Å"immigrants† first settled on the North American continent by the time the first batch of immigrants from Europe arrived. Conservative estimates places the number of immigrants at this time in the range of two million to eighteen million (Borjas, 1990). According to the United Nations (2006), there were at least one hundred and ninety one immigrants worldwide in 2005. Immigration deserves to be attributed the significant role it has played in the development of the economy as well as the unique contribution that it has made on the economy as well as the rich diversity that it also brings on board. Some of the immigration can be said to be cyclic or temporary since the immigrants usually go back to their country of origin after achieving their goal of economic success. In some instances, some immigrants usually go to the new country for seasonal work and return back home after the work is over waiting for the next season. A good example of such a case is the Mexicans who often go to America to do some seasonal work. For instance, they usually immigrate to United States of America during the harvest season of tomatoes and work in the farms harvesting the tomatoes. After the harvest season is over, they return back to their country and wait for the next harvesting season (Borjas, 1990). However, most of the immigrants are usually aiming at staying in the new country forever. That would explain why most of the immigrants have historically opted to settle in the urban centers. There have been some important changes in the immigration trends in the last few decades. For starters, there have been more and more colored people immigrating and the second important change in trends is that these new immigrants are often settled in small urban settlements where colored people have not settled in the past (Cross,1997). It is a significant development especially since it creates anew scenario in

Brighter Cleaning Company Marketing Plan Essay Example | Topics and Well Written Essays - 2250 words

Brighter Cleaning Company Marketing Plan - Essay Example This paper illustrates that the number of employees and experience puts the Brighter Cleaning Company in a position to handle any size of customers. Brighter Cleaning Company main focus is supplying cleaning products to the businesses around. The company offers products to some parts of Ohio: Defiance, Bryan, Plymouth, Peru, Lima, Napoleon, Celina, and Coldwater. Other areas that the company’s products have gained popularity are Auburn, Anderson, Angola Bluffton and Fort Wayne just to name a few. The Brighter Cleaning Company offers janitorial equipment and cleaning solutions products for furniture and floors. The cleaning products and janitorial equipment help in keeping the workplace clean and free from germs. The products can be categorized into three major areas: equipment, paper products, and cleaning chemicals. The specific products include brooms, brushes, dustpans, chemicals, dust mops, dusters and cleaning pads. Additional other products are a floor and furniture care , janitorial carts, paper products, rags, and wipes. The Brighter Cleaning Company also offers receptacles, personal care, trash bags, liners, recycling equipment and replacement parts. Branding is among the most significant factors that enhance the success of any business, irrespective of its size, B2B or retail. Affective branding process offers the business a cutting edge in increasing its competitiveness in the market. Simply put, a business brand is like a promise to business clients that the business is ready and willing to adhere to the proposed brand requirements. A brand tells customers what to expect from the products and services that are being developed. According to Sheth, it is important to realize that in making the business brand, it is often derived from the routine activities that the business is involved in. it explains what the business is all about, who it wants to become in the near future as well as the kind of image that it wants its customers to perceive. Th ereafter, it provides the direction that the business managers are going to take in reaching the destination that is outlined in the brand name. The advantage of having a successful brand is that it often becomes a container for creating and storing the goodwill and reputation of the business.