Down to Earth Cookies Your Mother Once Made Essay

Down to Earth Cookies Your Mother Once Made Joe and Ellis Cook were two brothers who had made a decision in reproducing their mother’s old recipe of down to earth cookies, and with the growth and purchasing value added services their focus of making high quality based cookies would become a success. Throughout the process their focus on making their mother’s cookies had shown a commitment on their mother’s behalf without using the preservatives or additional additives in making the cookie delicious. DEC produced a sufficient procedure that created value with a focal point in delivering a soft moist cookie for the consumer’s taste-buds which was so full of flavor. In the midst of the necessities that they intended to have for the†¦show more content†¦65). The first step in this process was to assemble a team of employees from several functions. After receiving training and, thus using flow charts gave the group a graphic picture of the organization ’s input and output flows and relationships (Sharman, 1992, para 5). Through this process it had created an increase in productivity in getting the work done effectively and by using the amount of more than one oven the added-value had increased production immensely. Within this productive cycle we see that the employee’s were working on the development process which gained credibility for their venture. The performance measurements identified in these stages had lead to continual process management and costing (Sharman, 1992, para 1). Through the use of operational activities in the procedure of organizing the employee’s in working together and making the requirements of producing effective results, there needs to be collaboration on everyone’s behalf to get the cookies thoroughly cut down and assembled. Together, the employee’s worked in a team-oriented atmosphere and placed the cookies into the boxes manually, removing any broken or deformed coo kies throughout this process. Then the boxes would be thoroughly sealed, labeled, and ready for shipment (Stevenson, 2009, p. 65). Effects of Not Adding Preservatives Since preservatives contain man-made chemicals andShow MoreRelatedWhat Makes Whole Grains?1396 Words   |  6 PagesWhole grains are nearly perfect foods. They contain the majority of nutrients necessary for human health: carbohydrates, protein, fats, vitamins, minerals and fiber. The term whole-grain dishes refers to dishes that are made with all the parts of a grain seed: the pericarp, endosperm, and germ. Various traditions of using food to heal the body, such as macrobiotics and Ayurveda, stress the importance of preserving the life force of what one eats. What this means is that the closer food is toRead MoreThe Parrot And The Mockingbird1402 Words   |  6 PagesWomanhood. She is the parrot found in the opening lines of the book. â€Å"The bird that would soar above the level plain of tradition and prejudice must have strong wings. It is a sad spectacle to see the weaklings bruised, exhausted, fluttering back to earth† (Chopin Chapter 27, Pg. 83). The imagery and symbolism of the bird is depicted through the novella, where the bird is Edna. A bird represents a strong character, where it has the ability to fly and soar way from its problems ,but is trapped in aRead MoreMount Everest And The Sherpa s1359 Words   |  6 Pages1865 after good surveyor Sir George. Everest is also known as Como LAN GMA means goddess mother of snow in Tibet and Sagarmatha meaning mother of the universe in Nepal. Mount Everest is officially the world tallest mountain with a peak of 29000 29 ft. Above sea level. It s bigger than 21 Empire State Building stacked on top of each other. Everest is so high; the top reaches into the earth s Stratosphere and crazily enough. It s only getting taller shifting tectonic plates causeRead MoreSummary Of A Christmas Carol 11802 Words   |  48 Pagesyou Grandpa†¦ (Grandma walks in carrying 3 cups of cocoa and a plate of cookies) Grandma: How are my boys doing in here? Grandpa: Well I’m sitting here quietly reading the paper and ROBERT here is sighing like a lady in waiting (put hand to forehead and heaves an exaggerated sigh) (Bobby and Grandma laughs) Did you know he is too old to be called Bobby now? Grandma: Leave him alone†¦I got the old camp stove working and I made hot cocoa. Drink up and behave Bobby: Are there marshmallows in it? Grandma:Read MoreEssay on Personal Narrative - Lasting Love2490 Words   |  10 PagesPersonal Narrative - Lasting Love I had never made biscuits and gravy before. The blessings of having a good cook as a Mom were abundant, but alas, I never did learn the many techniques that wonder woman possessed. My repertoire included: peanut butter cookies, a deliciously heated can of Pork n Beans, and Rice Krispie treats that were always too crunchy. But, Joseph wanted biscuits and gravy, so that is what Joseph got. His sister told me the recipe over the phone. Joseph had called herRead MoreThe Story Of My Life5035 Words   |  21 PagesMom, Leyas gonna be over any second to pick me up for school. I figured Id go ahead and tell you bye since you dont look like youre coming down anytime soon. I plucked a sloppy kiss on her cheek as she gave me an awkward half-hug while shuffling through some more papers on her desk in a nonplussed manner. Sorry, Babe. Have a good day at school. Oh, before you leave! I dreadfully turned back to face her in the doorway, aware that I now had her full attention for a reason I could tell thatRead MoreQualities of a Good Essay3983 Words   |  16 Pagestopic of your essay, be careful about its wording. 1. Choose the central idea, or thesis, of your essay. For example: Information technology has revolutionized the way we work. 2. Outline your essay into introductory, body and summary paragraphs. 3. The introductory paragraph begins with an interesting sentence. For example: Home workers have grown from 150,000 to over 12 million in the past 5 years thanks to the wonders of the computer. 4. After this first sentence, add your thesis statementRead MoreTESOl assessment4893 Words   |  20 PagesReading skill at upper beginner level: Can read alphabet, numbers and basic words/ sentences. Comprehends single words and short phrases. 5. Writing skill at advanced level: Write complex sentences and compositions with few errors. Aware of mistakes made. Self-correct with little guidance. Very broad vocabulary, both receptive and expressive. Has a good grasp of the English grammar system. 6. 5 topics to teach for the Upper intermediate level: Travel Careers and Work Resumes and Job Interviews Read Morewhy people backslide13805 Words   |  56 Pagesgone backward. Therefore I will stretch out my hand and destroy you. (Jer. 15:6) You, Love and 2014 ? apps.facebook.com†¦ Tell me your birthdate and I will help you to see your love future. The first commandment is, Thou shalt have no other gods before Me (Exod. 20:3). God says in Isa. 45:22, Look unto me, and be saved, all the ends of the earth! for I am God , and there is no other. In the Old Testament, God gave His people Israel, severe warnings as to the fate of those who wouldRead MoreIntegrated E-Marketing Plan: Developing an E-Marketing Plan for Competing in the Electronic Global Marketplace16077 Words   |  65 Pagessome obstacles that come from global travel is the language barrier as well as time differences. The website will alleviate the time obstacle, with 24 different time regions, the website will give information 24/7. The internet has helped to break down the language barrier; with translation websites consumers of all ethnic backgrounds will be able to utilize the company’s website. The internet has also brought the social networking phenomenon; it a place where people come together to share insights

Enhanced Formal Communications Project Free Essays

————————————————- ————————————————- Memorandum TO:Accountants FROM:—– SUBJECT:Changes to SAS 115 DATE:September 30, 2011 ————————————————- Overview The American Institute of Certified Public Accountants (AICPA) was founded in 1887, the AICPA represents the AICPA represents all Certified Public Accounts (CPA) nationally regarding rules and regulations and also serves as advocate to public interest groups and other professional organizations. The AICPA develops standards regulations, educates its members on various directions, monitors and enforces compliance and ethical standards. Statement of Accounting Standards (SAS No. We will write a custom essay sample on Enhanced Formal Communications Project or any similar topic only for you Order Now 115) was issued by the Auditing Standards Board (ASB); became effective for audit of financial statement for period ending on or after December 15, 2009. SAS 115 supersedes SAS 112 that had some weaknesses in its terminology, definitions and guidance for evaluating deficiencies. Benefits of the New Requirements The new requirement will establish standards rules and provides guidance on communicating matters related to your organization’s internal control over financial reporting identified on the next audit of financial statements * SAS 115 will prevent, detect and correct misstatements on a timely basis * It will provide reasonable assurance about your achievement and objectives with regard to the reliability of financial reporting effectiveness and efficiency of operations, and compliance with the new laws and regulations. Communication Upon completion of the audit, our firm will provide you with a management letter identifying the findings. * Our firm will still continue t o monitor progress on all previous existing deficiencies or weaknesses from previous years. * All communications pertaining to deficiencies or weaknesses will be made available within 60 days following the completion of the report. * Our firm will provide a management letter of â€Å"no findings† for your records if no deficiencies are found. Audit is not a punishment, but in a process mechanism to help organizations have zero findings on their financial statement regardless of the size of the organization. While requirements to report in writing all deficiencies or weaknesses may take more time, it will ensure for better communication and awareness. SAS 115 allows our firm to gain insightful information to better serve you in the future and help you improve internal control by eliminating deficiencies. We thank you for continuing trust in our firm for the past three 3 years and our staff is available to answer or walk through any process that might seem challenging with the new regulations. We will schedule a meeting with the members of your finance team to go over these regulations two weeks prior to our audit scheduled date. References Anderson, B. (2007, June). The Management Letter After SAS 112. Retrieved from http://www. allbusiness. com/professional-services/accounting-tax-auditing/8900335-1. html Beichler, V. (2009, March). Communicating Internal Control-Related Matters in SAS No. 115. Tennessee CPA Journal. Retrieved from http://www. tncpa. org/journal/articles/communicatinginternal. pdf AICPA, (2010, September). Employee Benefit Plan Audit Quality Center. Statement of Auditing Standards (SAS) No. 115 Communicating Internal Control Related How to cite Enhanced Formal Communications Project, Papers

Failure Analysis free essay sample

Team D will analyze the organizations Samsung Electronics Company (SEC) and Research In Motion Blackberry (RIM). The study will analyze in depth the success of Samsung and the failure of Blackberry. The paper analyzes how Samsung evolved into one of the largest conglomerates in the world during the past decade the demise of Blackberry and how the company failed. Vision and Mission Statement Samsung Vision Statement, The vision of SAMSUNG Electronics is Leading the Digital Convergence Revolution (Samsung, 2013, p. 1). Mission Statement â€Å"To experience the joy of advancing and applying technology for the benefit of the public† (Samsung, 2013, p. 1.). Established in 1938, Samsung has gone thru many changes. During its various changes, Samsung continues to modify its mission statement according to its own change and to new developments globally. Economic contribution to the nation â€Å", Priority to human resources† â€Å" Pursuit of rationalism are slogans that represent important moments in Samsung’s history. The organization has grown from a national leader to a worldwide consumer leader. We will write a custom essay sample on Failure Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The constant fluctuation in the global economy, competition, and operations, Samsung transformed its mission statement in 1990. According to Samsung’s philosophy, We will devote our human resources and technology to create superior products and services, thereby contributing to a better global society (Samsung, 2013, p. 2.). The organizations attitude is a representation of its determination to contribute to the success of people globally. Key factors for Samsung is the dedication, creativity, and talent of its employees. The strong leadership and team support has made endless opportunities for new technology and achieving higher standard of living globally. Leadership at Samsung believe its success is due to its contribution to people worldwide and to the shared prosperity between national boundaries worldwide. This determines how they manage their  company. The objective for Samsung Electronics is to generate the future with its consumers. SEC can be considered as one of very few companies that manage to go beyond mere imitation of global competitors, leverage resources, accelerate the pace of organizational learning and manage to attain seemingly impossible goals ( Hamel and Prahalad, 1989). Vision and Mission Statement Blackberry vision statement, â€Å"Blackberry aims to be the premier center for management development excelling in developing managers of tomorrow; strengthening management capabilities and facilitating policy options to meet emerging challenges†. (Blackberry, 2013, p.1.). Mission statement, â€Å"To develop socially and professionally responsible and proactive managers and leaders with holistic perspectives and competencies. (Blackberry, 2013, p.1.) In realizing the above vision and mission, RIM focuses on the following strategic areas: In 1994, Blackberry (RIM) was created. The organization is located in Waterloo, Ontario Canada. Other locations include Europe, United States, Mexico, and Asia Pacific. Blackberry lead the design, fabrication, distributor of its wireless solutions for the global cellular communications market. The creation of combined software, services, and support, Blackberry provided solutions for email, cell phone, SMS, MMS, Intranet, and Internet applications â€Å"The beauty of this device was that users could do all of these functions even as they were striding down the sidewalk, far from any desktop computer† (Kim, 2008). . The organization provided services for Civil Service, local governance, and the private sector. This enabled Blackberry to strengthen and develop into a strong financial, self-supported Institute. The downfall of Blackberry began on January 9, 2007, with the introduction of the iPhone. Apple sold a million iPhones the first week of its release, signaling the era of the smartphone. In a conference call on March 29, 2012 CEO Thorsten Heins stated, â€Å"It is now very clear to me that substantial change is what RIM needs,† (All Thing D, 2012, p. 1.). The CEO is creating something Blackberry has not had for a long time, a vision. . â€Å"We believe that BlackBerry cannot succeed if we try to be everybody’s darling and all things to all people†, (All Things D, 2012, p. 1.). It might be too late but  the organization will undertake a complete review analysis of the way the company operates. Leadership style, management, organizational structure, and culture Samsung Electronics is a worldwide organization with nearly 160,000 employees and operates in countries worldwide. Samsung is devoted to having a healthy organizational culture. It believes that ethical management is not only a tool for responding to the rapid changes in the global business environment, but also a vehicle for building trust with its various stakeholders, shareholders, customers, partners, employees, and local communities around the world. Samsung’s aim is to become one of the most ethical companies in the world that is respected by its stakeholders, Samsung Electronics continues to train its employees and operate monitoring systems, while practicing fair and transparent corporate management. Samsung has established a good and safe working environment for its personnel, this improves employee morale and productivity and commitment to the organization. Employees respect all workers despite the positions they have. Workers and leaders have a good relationship that allows both side to work together on workers grievances relating to their work environment. The relationships between the workers and leaders are interactive and workers grievances relating to their working environment and other labor related issues work well. Workers at Samsung will respect all workers despite the roles they play. CEO Kwon Oh Hyun is a commanding leader, almost militarist in leading. In South Korea, this style of leadership is very effective; unlike in the United States a commanding leader for a non-military organization would be ineffective. Kwon Oh Hyun is direct, takes tight control, very demanding, disciplined, and demands immediate compliance within the company, from top to bottom. It is difficult to recognize what leadership style is within Blackberry. What has brought Blackberry to its demise is not having a clear vision from its upper executives. Their leaders had no sense of direction to innovate the organization. Blackberry ten years ago was a leader in the cellular business. Customers who owned a blackberry phone felt important, celebrities, Wall Street investment bankers. Today Blackberry is at jeopardy on becoming obsolete. Blackberry made some critical mistakes, which put the organization in jeopardy. The organization  disregarded the iPhone until it was too late. Prior CEO Lazaridis â€Å"told his employees that no one would buy the iPhone because customers did not want a personal computer on their cell phones.† (Forbes, 2011, p. 2.) Blackberry promoted a culture of unwillingness and closed communication. Upper executives did not want to listen to ideas from below. Additionally, a critical mistake was waiting too long to innovate new products into their product line. Their current product line is a big dinosaur and still look much like their first phones. To further trouble Blackberry, two major outages occurred on April 2007 and again in February 2008, each outage lasted for a few days. Leading Organizational Change Team D would use the Kotter’s Eight Steps Detailed guidance for managing change. First major change is to establish a sense of urgency, in order to create a compelling reason for change. The compelling reason for change is to seek new ways of innovation. Keeping up with the global rapid change in the telecommunications, industry is vital. [Change process theories describe a typical pattern of events that occur from the beginning of a change to the end, and in some cases they describe how earlier changes affect subsequent changes. The theories may identify distinct phases in the process, stages in the reaction of individuals, or effects of repeated changes on people.] (Gary Yukl, 2013, p. 1.) In order to keep Blackberry competitive with the market, the organization must find new products to introduce into the market. Introducing a new lineup of products such as new cell phone models is vital for the company to compete with its competitors. The sense of urgency is creating and updating our products in time to keep up with the competition. The team would create a coalition between upper management to establish the new change for blackberry. The coalition between top executives would facilitate the introduction of the new strategy into our new business plan. A major priority for blackberry and its top executives is to create a clear vision for the upcoming change of the organization. The next hurdle is to widely open up communication barriers and simplify the communication between upper management on down. Blackberry will promote a culture of open communication and willingness for all its employees. The open communication will enable the organization to communicate the vision throughout the company. Good communication will help the organization with employees who resist change. Communication between upper management and employees will help give a clear vision of the change. Inadequate communication will give employees a sense of false information for example believe that change is not feasible, fear of personal failure, loss of status, and economic threat. The CEO will empower other managers to act on the vision by encouraging risk-taking and removing barriers to help solve problems. The new plan will take two years to implement. The action plan will include short-term goals that move blackberry toward the new vision. The change will allow upper management on down to consolidate improvement. All management reassess all changes to include analytical information, the consolidation improvements will allow the organization to make any necessary adjustments in the new programs. All management will have to lead by example and demonstrate the success of the cultural change. The new plan will reinforce the changes by demonstrating the relationship between the new behaviors. The leadership styles will be between transformational and visionary leadership. These leadership styles will inspire the conviction of the new vision and will give blackberry a clear direction to succeed in the new change. Transformational leadership will inspire and develop empowering focus on the new plan. Conclusion During significant change to a company’s structure and strategies, personnel can experience high levels of stress on the job. Prior to executing the strategies, organizations must empower employees to adopt the role of change and encourage them to take action to solve the problems that stresses them. A large piece of the puzzle is communication between upper management on down. Personnel need to feel that they are empowered during the phase of the change. Although few organizations fully acknowledge their role in helping employees, cope with change. Individual reactions to change your complex and most experts agree that people tend to be uncomfortable with change; employees do not want to depart from their comfort zone.

Prepaid Wireless Industry

Technology has totally revolutionalized the manner in which we carry our day-to-day activities. The communication industry seems to be one of the greatest beneficiaries of the advanced technology since there are so many changes that have taken place.Advertising We will write a custom research paper sample on Prepaid Wireless Industry specifically for you for only $16.05 $11/page Learn More Life has become easier and simpler with the technological advancements. The prepaid wireless industry is one of the industries that has emerged as a result of advancement in technology. This industry is highly competitive and this has seen many companies come up and stiff competition that is characteristic of this industry and has ensured that customers benefit greatly due to the high quality services being offered. The focus of this discussion will be on some of the key players in this dynamic and highly competitive industry. The companies in focus are epay worldwide. com. Emida.net and eurekarevenue.com. This discussion will also look at some of the advantages that each of these services has and which of the companies is stronger. Epay. Com is an international company whose main business is the distribution of payments solutions electronically. These services are instrumental in helping providers of various services reap maximally from the sales of their services as well as products. With more than half a million selling points in various countries of the world like Spain, Ireland, Italy, India and Germany, epay.com has continued to deliver highly innovative and specific tailored services as far as making of payment by electronic means in concerned (Epay 3). The advantage of the prepaid services provided by epay.com is that customers are able to access an array of gift cards which are branded. With this concept of prepaid, retailers are able to come up with categories and destinations that are fully supported by experts from epay. Retailers also have the advantage of being able to distribute their services throughout the network. Emida.net on the other hand is a company that operates globally whose main services include the making prepayments globally as well as value transfer market. This company operates in more than 30 counties in the whole American region and part of the African and Caribbean region.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The retail points supported by Emida.com are estimated to be about 46,000 with annual payment of the dollar being estimated to stand at $1.4 billion with estimates of transaction transacted by the company being estimated to stand at 180 million. Some of the advantages that emida.com has included allowing international as well as domestic distribution of various products which are prepaid in nature and services that involve payments. Retailers, ISOs, service providers and car riers using emida.net also have the advantage of getting robust revenues. Currently, emida.net is said to be leading as far as proving prepaid services is concerned. One issue that distinguishes emida.net from other companies is the fact Eureka has partnered with most of the well established carriers throughout the world and this has enabled eureka to a great extent to create a reliable network which has proven helpful to clients throughout the world. This company also caters for long distance prepaid services and this has brought about convenience and customers are able to get value and the revenue goes up. Any retailer or service provider who has subscribed with emida will also be in a position to offer all their customers, cost effective, convenient and safe options that they can implement to ensure that their financial needs are well managed. Under the financial services provided by emida, your clients will comfortably be able to purchase stored value cards as well as prepaid de bit and also foot their bills. Through these services, it will also be possible for them to make transfers of money to family and friends in convenient hassle free manner. The kind of services that you will receive from Emida will ensure that the portfolio of your products is well built (Emida 2). It is common knowledge especially in the world today that payment of bills especially if they are hefty can prove to be very risky.Advertising We will write a custom research paper sample on Prepaid Wireless Industry specifically for you for only $16.05 $11/page Learn More Besides the risk, the hassle involves is nothing to write home about. Having paid full recognition to the challenges that consumers experience in payment of bills Emida has come up with a way of making it easy for clients to foot their bills which is not only easier but also more reliable and convenient. The payment solution provided by Emida ensures that you gain access to numerous billers from telecommunication to providers of utilities, insurance among others. With this pay bill solution, all one needs to do is to make payments at a local shop and this helps eliminate the risk factor as well as one is saved the hassle of making the payments and also one is able to save time that would have been wasted in making queues. For those customers who have subscribed to AT T services, you can also make it easy for them through emida.com. Just like the bills, these customers subscribed to AT T can also make payments through the local shops. Eurekarevenue.com though it has been in the market for a fewer years compared to its competitors, it has managed to create a niche itself. This company is dedicated to making life easier for those who prefer the option of truncating using cash as opposed to using credit cards and cheques. The platform created by Eurekarevenue has made it simple for customers the world over to enjoy prepaid services through electronic means and with a wel l established and robust network. The company has managed to partner with different well established and this has ensured that clients get convenient services within their reach. Eureka revenue has various products that they offer which include the ERI web and the ERI terminal. The terminal is an effective simplifies of selling airtime of prepaid wireless. These terminals are used as they are provided by the company without the need to buy additional equipments (Eureka 1).Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The only requirement is a telephone line and you will be good to go. The ERI web on the other hand works pretty similar with the ERI terminal just that in this case, one will require a computer with internet connectivity to enjoy this service Comparing epay.com and emida. Net, it is clear that emida is stronger than its counterpart. This is not only in terms of the number of years that this company has been in existence but also the robust network that it has managed to establish ad the numerous reliable partners that this company has. In addition, this company has managed to penetrate in more markets than epay thus making emida stronger in terms of popularity and client base. Prepaid wireless industry has without a doubt grown tremendously the world over. Works Cited Emida. Prepaid Wireless. 2011. Web. https://www.emida.net/en/home/ Epay. Welcome to Epay. 2011. Web. http://epayworldwide.com/en-US/ Eureka. ERI helps retail stores increase their revenue and foot traffic through prepa idwireless solutions. 2011. Web. This research paper on Prepaid Wireless Industry was written and submitted by user Rylee Sears to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Effect of Different Substances on the Freezing Point of Water Ess

The Effect of Different Substances on the Freezing Point of Water Ess The Effect of Different Substances on the Freezing Point of Water Period 4 January 19, 2012 The Effect of Different Substances on the Freezing Point of Water Introduction Water is essential for all life on Earth and covers 70% of the Earth surface. Water is a chemical substance composed of two hydrogen atoms bonded to one oxygen atom. Its chemical formula is H2O. Pure water is transparent, colorless and odorless. Water is mostly seen as liquid. However water can be found in all three states of liquid, solid, and gas depending on the temperature. At room temperature, water is a liquid. But it becomes solid (ice) when the temperature drops to 0oC or it turns into gas when the temperature rises to 100oC. The reason water changes its state is molecules have energy. Water molecules in a liquid form have more energy than in a solid form. They move around quickly. When the liquid cools down, water molecules slow down their movement and the energy is reduced. When the water temperature reaches around 0oC, the molecules almost do not move and stick together to form a solid ice (Manahan, 2010). When water and ice are in contact with each other, two things happen that (1) ice molecules escape into the water (melting) and (2) water molecules are captured on the ice surface (freezing). When the rate of freezing is the same as the rate of melting, the amount of water and the amount of ice do not change. The ice and water are said to be in dynamic equilibrium. The balance point between freezing and melting of the two states of water is at 0oC (Wolf, 2010). But this balance between freezing and melting can easily be disrupt when either water or ice changes conditions. Baking soda, better known to chemists as bicarbonate of soda, sodium bicarbonate, sodium hydrogen carbonate, or sodium acid carbonate, is a chemical compound with a chemical formula of NaHCO3. Baking soda is a white solid and often appears as a fine powder with crystalline grains. Baking soda can form naturally. However, most baking soda sold in stores are man-made by combining carbon dioxide (an odorless gas) and soda ash (extract from sources like a mineral called trona and ashes of certain plants). As baking soda is formed by combining an acid (carbonic) and sodium hydroxide, it reacts with other chemicals as a mild alkali. Therefore, when it is mixed with acid, baking soda neutralizes the acid, breaks down proteins, and gives off carbon dioxide gas (commonly seen as bubbles) (Zukowski, 2009). Because of its chemical and physical properties, baking soda is used for a wide range of applications such as baking, cleaning, deodorizing, buffering, and fire extinguishing. Salt is a mineral composed primarily of sodium chloride (NaCl), a chemical compound belonging to the larger class of ionic salts. Salt is in a crystalline form but varies in color from colorless when it is pure to white, gray or brownish due to other natural mineral elements within the crystal. Salt is formed naturally and can be found everywhere in the world like underground and sea. There are many different types of salts. Salt is not only essential for human and animal lives but also often used to assist in various manufacturing and productions like textile dyeing, soap making and pottery production (Roman et al, 2011). When a substance like baking soda or salt is put into water, it is dissolved in the water. This is because the polarity of water molecules can attract the polar ionic compounds and separate the molecules of other substances. In this process, scientists term the substance to be dissolved as a solute and refer the water as the solvent the one that does the dissolving. The formed mixture is called a solution (Amora and Chu, 2010). Research has found that the freezing point of a solution is lower than 0oC, the freezing point of the pure water. This is because the added solute disrupts the equilibrium of the water states of liquid and solid. There are fewer water molecules in the solution as some of the water has been replaced by the solute (Senese, 2010). This means that the number of water molecules able to be captured by

Cover Letter Sample Applying for Editorial Assistant Job

Cover Letter Sample Applying for Editorial Assistant Job SAT / ACT Prep Online Guides and Tips Not everyone applying for a job has years of professional experience behind them. This next sample cover letter's geared toward an entry-level position in the publishing industry. The applicant has had a relevant internship, plus a summer jobat her local bookstore. In lieu of more extensiveexperience, she makes sure her enthusiasm for the position and company shines through. Read on to see how the writer shows her passion for publishing, and then check out theanalysis below of what this cover letter does well. Cover Letter Sample: Editorial Assistant MaryEntel E. 15th St.New York, NY 230 May 1, 2016 Rita BookmanEditor-in-ChiefCooper Books Publishing House74 Reading StreetNew York, New York 10020 Dear Ms. Bookman, I was pleased to find your posting for an Editorial Assistant with Coffeehouse Books on MediaBistro.com. As an English literature major with a passion for the written word, I am committed to working in the publishing industry following graduation. I’m especially excited about your publishing company because you represent two of my favorite authors, Tim Smith and Anne Lee. I'm confident that I have the skills and experiences to add substantial contributions to Coffeehouse Books. Last fall, I gained practical experience in the publishing industry as an intern at Dharma Publishing House. I collaborated with members of the editorial staff on projects that included reading and reporting on manuscript submissions, editing promotional materials, and completing fact checks. In particular, I edited three social science works to publication-ready state using Chicago Manual of Style guidelines. My knowledge of grammar and style would allow me to step right into editorial work as an Editorial Assistant with your company. Beyond my editorial experience, I would also bring a rich knowledge of literature. I studied English at NYU, maintaining a 3.8 GPA, and worked at my local bookstore during the summers. At the bookstore, I helped customers discover contemporary works - The Orphan Master’s Son and Swamplandia are two favorites - and organized events for speakers and book signings. Between my studies and work, I immersed myself in the world of fiction and nonfiction. My passion for reading underlies my commitment to this work, and I have the organizational and communication skills, along with the attention to detail, to excel in every aspect of the Editorial Assistant role. My life has been shaped by the written word, and I would be thrilled to contribute to Coffeehouse Books in the role of Editorial Assistant. I would welcome the opportunity to interview and can be reachedanytime at (555) 555-5555 or mary.entel@gmail.com. Thank you very much for your consideration. Sincerely, Mary Entel MaryEntel While Mary hasn't worked in publishing before, she's spent a lot of time around books working in her local bookstore. Editorial Assistant Cover Letter: The Breakdown In hercover letter for the position of Editorial Assistant, Maryexpresses herenthusiasm for the position. She shows that she has the skills - editorial, organization, communication - to do well in the role, and infuses herentire letter with a sense of excitement about working in the publishing industry. In herintroduction, Maryshows that she has some familiary with Coffeehouse Books, stating that the companyrepresents two of herfavorite authors. She describes herexperiences as an editorial intern, as well as herknowledge of literature as an English major and summer employee of herlocal bookstore. Maryends by restating her excitement about the position withCoffeehouse Books. After reading herletter, hopefully Editor-in-Chief Rita Bookman will be happy to engage with Mary in conversation about the Editorial Assistant position. In addition to the content of Mary's letter, let's take a closer look at its overall presentation. A Note on Format As you can see in the letter above, Maryformats her cover letter in a traditional way. She includes her name and address at the top, followed by the date and name and information of the hiring manager. This is a great approach if you're sending your cover letter by hard copy or as a Word attachment. For a lot of jobs, though, it's fine or even preferred to send your cover letter right in the body of an email. Still other jobs use their own application portal and want you to paste your information into a text box. In the latter two cases (body of the email and text box), it's usually fine to leave out all these headers. You can just start right in by addressing the hiring manager. Make sure you understand how to send your application materials and format your cover letter accordingly! What's Next? On to the next cover letter! Check out this cover letter sample for the position of Assistant Restaurant Manager. Care to read more samples? Head over to our full cover letter guide with six sample letters and tips for how to write a great one. Are you writing your own cover letter for a job application? Check out our great cover template to help you through the writing process, step by step.

Direct Marketing Communications Campaign in Easy Jet Case Study

Direct Marketing Communications Campaign in Easy Jet - Case Study Example Internal communication in an organization is the stepping stone that enables a cordial communication between the company and the outsiders. (Littlejohn, 2002, P. 30) A communication campaign is a well defined communication strategy that helps an organization to communicate with the customers. It is a strategy for internal and external communication within the organization. A communication campaign represents well arranged interacted strategies which are aimed at delivering a certain message to the customers and which is important for effective relationship in an organization. (Werner 1998, P. 72) There are various communication campaigns that are used in the market by different organization. An organization can use one specific communication campaign or it can integrate number of campaigns with an aim of delivering its core message home to the target audience. The kind of communication campaign that is used by a company depends on the target audience and the kind of message that an organization wants to deliver. (Dempsey 1997, P. 7) In this paper we will be reviewing how easyJet, which is one of the prosperous low cost airline in the UK has been using internet tools as direct marketing communication campaign in the market. We will review what the company has achieved and review the areas that it needs to improve. The company was founded by Sir Stelios Haji-loa... The Airline is based at Hangar 89 which is a bright orange building next to the taxiway at Luton airport. This represent the simplicity way that the company has been using for its operation which is not only reflected in it headquarter but also in the pricing strategies that that company has adopted. Since it was started the company has been keeping the policy of low cost operation and has been eliminating unnecessary cost and frills which has been characterizing the traditional airlines. This has been achieved through a number of ways. One of those ways has been the maximization in the utilization of the substantial assets which has reduced the unit cost of the airline. It has also taken the policy of not providing free lunch on the airport. It has kept to the efficient use of the airports. But its main source of success in keeping the cost of operation low has been the policies that the company has taken towards the use of internet and paperless operations which have been enabled by the direct marketing campaign through the use of internet tool. (easyJet.com, 2008b) Use of internet communication campaign in EasyJet Easy jet was one of the first airlines in the UK to embrace the use of the internet when sold the seat online in 1998. Since then the company has not looked backward in its internet campaign and currently online marketing accounts for more than 95% of all its sales. This makes the company to the one of the leading internet retailers in the Europe. EasyJet has become one of the leading airlines in Europe which have banked on the use of the internet for their success. The company has adopted an e-commerce strategy which has been the main tool of communication with the consumers. In this regard the internet has become the main